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The Business of Events
The Blueprint for Going from Creative Hustle to a Profitable, Structured, Scalable Event Business
Being good at events is only part of building a successful event business.
The Business of Events explores the business behind the beautiful events, covering strategy, positioning, pricing and profitability, contracts, operations, client management, scaling, sustainability and the future of the industry.
Written for event professionals who want to move beyond simply staying busy and build a business that is structured, profitable and built to last.
Digital • PDF + EPUB = £8.99
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How to Build an Event Emergency Plan: A Practical Guide for Event Professionals
Unexpected situations can happen at any event. A practical emergency plan helps event professionals prepare their teams, protect attendees and respond more effectively when something goes wrong.

The Rise of Experiential Events: Creating Experiences People Remember
Today’s audiences expect more than simply attending an event. Experiential events create opportunities for people to participate, connect and become part of the experience.

How to Price Your Event Services With Confidence
Pricing event services can be challenging. Learn how to approach your pricing with greater clarity by considering your costs, expertise, value and business goals.

Behind the Scenes: What Makes a Successful Professional Event
A successful event may look effortless to attendees, but behind every smooth experience is careful planning, coordination and teamwork.

Why Community Matters in the Events Industry
The events industry is built on relationships. Strong professional communities create opportunities for knowledge sharing, collaboration, networking and growth.
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Discover practical resources, industry reports and insights created to help event professionals build stronger businesses, deliver better experience and stay ahead of industry development.
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