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The Business of Events
The Blueprint for Going from Creative Hustle to a Profitable, Structured, Scalable Event Business
Being good at events is only part of building a successful event business.
The Business of Events explores the business behind the beautiful events, covering strategy, positioning, pricing and profitability, contracts, operations, client management, scaling, sustainability and the future of the industry.
Written for event professionals who want to move beyond simply staying busy and build a business that is structured, profitable and built to last.
Digital • PDF + EPUB = £8.99
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The Changing Events Industry: What Event Professionals Need to Know in 2026
The events industry is evolving rapidly. From smarter technology and AI to more intentional experiences and stronger audience engagement, here are some of the shifts event professionals should be paying attention to in 2026.

5 Practical Ways Event Professionals Can Grow Their Business
Growing an event business requires more than delivering great events. Here are five practical areas event professionals can focus on to build stronger businesses and relationships.

Inside the Event Professionals Summit: Highlights, Connections & Impact
A look back at the Event Professionals Summit, bringing together professionals, ideas, conversations and opportunities from across the events industry.

Event Professionals Community: Building a Stronger Network for Event Professionals
EPC brings together event professionals, entrepreneurs and industry stakeholders through community, events, training and opportunities for professional growth.

The Event Professional’s Essential Guide to Planning a Successful Event (Part A)
A practical framework for planning an event from the initial concept through delivery and post-event evaluation.

The Event Planning Checklist: What to Do Before, During and After an Event ( Part B)
Use this practical event planning checklist to keep track of important tasks before, during and after your next event.
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